Indie Retailing 101: Product Quality & Customer Trust
Bad Rollies There have a been a few troubling investigations into cannabis accessories and specifically rolling papers made by well-known...
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joelyatscoff
- Mar 2
- 3 min
Indie Retailing 101: An A.I. Cannabis Retailer Lesson
A.I. What? Generating consistent, informative, helpful, and interesting email articles to support independent retailers can be...
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joelyatscoff
- Mar 2
- 2 min
Indie Retailing 101: 2023 Product Planning
Aaaaand we are back! We been busy working away to create some great content for you in 2023. The first newsletter this week is a...
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joelyatscoff
- Dec 6, 2022
- 3 min
Indie Retailing 101: How to Change (and Improve) Your Private Label Supplier
Yes, we've heard your story many, many times. Let me guess, your current private label supplier isn't responsive to your requests, your...
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joelyatscoff
- Dec 6, 2022
- 4 min
Indie Retailing 101: How to Keep Your Budtenders for the Long-Term
Employee turnover is an issue for all retailers, not just cannabis ones. You'd think people would love working in a weed shop, but there...
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joelyatscoff
- Nov 18, 2022
- 3 min
Indie Retailing 101: Using Google Trends
There is life before and after Google. Hardly surprising since Google is synonymous with search engine. But what about Google Trends? If...
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joelyatscoff
- Nov 18, 2022
- 3 min
Indie Retailing 101: How to Stay Afloat During a Downturned Economy
With economists expecting a recession, it's hard not to feel discouraged, especially if you're an operator in cannabis-retail-saturated...
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joelyatscoff
- Nov 1, 2022
- 3 min
Indie Retailing 101: Preparing For Strikes & Shortages
Some saw product shortages due to the BC workers' strike. Others because of the Ontario Cannabis Store cyberattack. Regardless if you're...
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joelyatscoff
- Nov 1, 2022
- 3 min
Client Success Stories: Plateau & The Woods Cannabis Retailers
The Importance of Building Private Label Product Collections Lighters aren't what they used to be. Once upon a time, it was a tiny little...
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joelyatscoff
- Oct 17, 2022
- 3 min
Indie Retailing 101: Using SEO to Drive More Foot Traffic
Search engine optimization (SEO) drives traffic to your website for information so customers can purchase something. But it's also...
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joelyatscoff
- Aug 15, 2022
- 2 min
Indie Retailing 101: End of Summer Product Kitting
Summer is the season of letting loose and socializing when many consumers spend more money on recreational activities - presenting a...
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joelyatscoff
- Aug 15, 2022
- 2 min
Indie Retailing 101: Capitalize on Cannabis Tourism as an Indie Retailer
Cannabis legalization bolsters tourism in many parts of the world, benefiting hotels, restaurants, and local economies. Developing a...
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joelyatscoff
- Jul 13, 2022
- 2 min
Indie Retailing 101: Summer Holiday Planning
Summer Retail Holidays As May 24/Long has passed and Memorial Day approaches, the bellwether long weekends that mark the start of summer...
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joelyatscoff
- Jul 13, 2022
- 3 min
Indie Retailing 101: Private Label Product = Mini Billboards
Creative Marketing in a Regulated Market Depending on where your cannabis retail store is based, you face some level of regulation on how...
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joelyatscoff
- Jul 13, 2022
- 2 min
Indie Retailing 101: Beat Your Competitors with Unique In-Store Experiences
Breaking News? NY Times Features Canadian Cannabis Retail's 'Wild West' Did you catch this article in the New York Times from April 18th?...
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joelyatscoff
- Apr 28, 2022
- 2 min
Indie Retailing 101: 420 is Wrapped, Now What?
Looking Beyond Cannabis' High Holiday With Cannabis' highest of holidays now over what can you do to leverage upcoming, non-Cannabis...
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joelyatscoff
- Apr 21, 2022
- 2 min
Indie Retailing 101: Consumer Education to Reduce Return Rates
An interview with Anthony Carnevale from Calyx Labs This week, Burning Tree interviewed Anthony Carnevale from Calyx Labs on the how...
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joelyatscoff
- Apr 12, 2022
- 5 min
The Full Interview with Anthony Carnevale from Calyx Labs
Buried in the back of the 2021 4th quarter OCS insight report is the quality assurance section and within that, is the product complaints...
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joelyatscoff
- Apr 12, 2022
- 1 min
Indie Retailing 101: The (inexpensive) Reach of Private Label Goods
Marketing is Expensive CPC (cost-per-click) impressions for social media vary radically depending on the platform: Google Search = ~$2...
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joelyatscoff
- Apr 5, 2022
- 1 min
Indie Retailing 101: Product Kitting
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
- Mar 29, 2022
- 1 min
Indie Retailing 101: Seasonal Product Mixes
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
- Mar 22, 2022
- 1 min
Indie Retailing 101: Timing Your Marketing Campaigns
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
- Mar 10, 2022
- 1 min
Indie Retailing 101: Retail Seasonal Planning
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
77 views0 comments
joelyatscoff
- Mar 4, 2022
- 12 min
The Full Interview with John Kaye from Burb
An icon of Canadian Cannabis retailing, Burb has leveraged their private label product collection to grow their brand authentically since...
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joelyatscoff
- Mar 3, 2022
- 2 min
Indie Retailing 101: Burb - A Private Label Success Story
An interview with John Kaye from Burb Last week, Burning Tree interviewed one of the founders of Canada's most highly regarded Cannabis...
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joelyatscoff
- Feb 24, 2022
- 1 min
Indie Retailing 101: How to Private Label Successfully
Private labeling your own successful product line is much simpler than you might think. 1. BRAND PRODUCTS THAT SELL OR CAN DRIVE OTHER...
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joelyatscoff
- Feb 24, 2022
- 1 min
Indie Retailing 101: Sell Your Brand Before You Sell the Competition's
Private Label Quality If you buy your private label products from a reputable supplier, they should have the same or better quality than...
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joelyatscoff
- Feb 10, 2022
- 1 min
The Dopist: Is an ICONIC Cannabis Brand Possible?
We had the recent pleasure of talking about the past, present, and future of Cannabis with Jay Rosenthal and Grayson Miller from 'The...
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joelyatscoff
- Feb 10, 2022
- 1 min
Indie Retailing 101: What is Private Label?
What are Private Label Products? Private label products are taking an existing product, like BIC lighters or rolling papers, and putting...
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joelyatscoff
- Sep 16, 2021
- 2 min
Retail Therapy
To design for Cannabis retail, you understand Cannabis retail. What is the best way to accomplish that in the midst of a pandemic? Stick...
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joelyatscoff
- Apr 15, 2021
- 1 min
Vanity Packaging Case Study - Interview
Our vanity packaging case study with Proto3000 continues to provoke discussion about the changing landscape and important of Cannabis...
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joelyatscoff
- Apr 6, 2021
- 1 min
Vanity Packaging Process Video
Want a behind the scenes look at how we took banal black and white packaging and turned it into evocative, communicative, and memorable...
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joelyatscoff
- Apr 6, 2021
- 4 min
Cannabis Packaging is Boring, Let's Make it Better.
Introduction: The Canadian Cannabis industry is highly regulated with marketing, distribution, and packaging all tightly controlled....
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joelyatscoff
- Mar 29, 2021
- 1 min
EditionX Rolling Tray Set
Burning Tree designed and manufactured this minimalist rolling tray set for the chic Cannabis retailer Edition. The Edition rolling tray...
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joelyatscoff
- Mar 8, 2021
- 1 min
Introducing: The Spark
We at Burning Tree are proud to introduce our bi-monthly, insider Cannabis product and packaging report: The Spark. We believe that...
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