Brand Breadth In this newsletter we will be exploring how you can leverage good design to make compelling private label products that...

Numbers Don't Lie Burning Tree has been working closely with cannabis retailers across North America since 2019. We have supported...

Prices for All For many of us, the first step when logging on to online shop is to sort the price from low to high. Whether it’s...

Never Satisfied Your audience and your brand are constantly co-evolving alongside one another. Especially in younger generations, trends...

Higher Expectations Now that cannabis has become a significant part of mainstream culture as waves of legalization wash over the nation,...

Bad Rollies There have a been a few troubling investigations into cannabis accessories and specifically rolling papers made by well-known...

A.I. What? Generating consistent, informative, helpful, and interesting email articles to support independent retailers can be...

Aaaaand we are back! We been busy working away to create some great content for you in 2023. The first newsletter this week is a...

Yes, we've heard your story many, many times. Let me guess, your current private label supplier isn't responsive to your requests, your...

Employee turnover is an issue for all retailers, not just cannabis ones. You'd think people would love working in a weed shop, but there...

There is life before and after Google. Hardly surprising since Google is synonymous with search engine. But what about Google Trends? If...

With economists expecting a recession, it's hard not to feel discouraged, especially if you're an operator in cannabis-retail-saturated...

Some saw product shortages due to the BC workers' strike. Others because of the Ontario Cannabis Store cyberattack. Regardless if you're...

The Importance of Building Private Label Product Collections Lighters aren't what they used to be. Once upon a time, it was a tiny little...

Search engine optimization (SEO) drives traffic to your website for information so customers can purchase something. But it's also...

Summer is the season of letting loose and socializing when many consumers spend more money on recreational activities - presenting a...

Cannabis legalization bolsters tourism in many parts of the world, benefiting hotels, restaurants, and local economies. Developing a...

Summer Retail Holidays As May 24/Long has passed and Memorial Day approaches, the bellwether long weekends that mark the start of summer...

Creative Marketing in a Regulated Market Depending on where your cannabis retail store is based, you face some level of regulation on how...

Breaking News? NY Times Features Canadian Cannabis Retail's 'Wild West' Did you catch this article in the New York Times from April 18th?...

Looking Beyond Cannabis' High Holiday With Cannabis' highest of holidays now over what can you do to leverage upcoming, non-Cannabis...

An interview with Anthony Carnevale from Calyx Labs This week, Burning Tree interviewed Anthony Carnevale from Calyx Labs on the how...

Buried in the back of the 2021 4th quarter OCS insight report is the quality assurance section and within that, is the product complaints...

Marketing is Expensive CPC (cost-per-click) impressions for social media vary radically depending on the platform: Google Search = ~$2...

Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...

Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...

Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...

Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...

An icon of Canadian Cannabis retailing, Burb has leveraged their private label product collection to grow their brand authentically since...

An interview with John Kaye from Burb Last week, Burning Tree interviewed one of the founders of Canada's most highly regarded Cannabis...

Private labeling your own successful product line is much simpler than you might think. 1. BRAND PRODUCTS THAT SELL OR CAN DRIVE OTHER...

Private Label Quality If you buy your private label products from a reputable supplier, they should have the same or better quality than...

We had the recent pleasure of talking about the past, present, and future of Cannabis with Jay Rosenthal and Grayson Miller from 'The...

What are Private Label Products? Private label products are taking an existing product, like BIC lighters or rolling papers, and putting...

To design for Cannabis retail, you understand Cannabis retail. What is the best way to accomplish that in the midst of a pandemic? Stick...

Our vanity packaging case study with Proto3000 continues to provoke discussion about the changing landscape and important of Cannabis...

Want a behind the scenes look at how we took banal black and white packaging and turned it into evocative, communicative, and memorable...

Introduction: The Canadian Cannabis industry is highly regulated with marketing, distribution, and packaging all tightly controlled....

Burning Tree designed and manufactured this minimalist rolling tray set for the chic Cannabis retailer Edition. The Edition rolling tray...

We at Burning Tree are proud to introduce our bi-monthly, insider Cannabis product and packaging report: The Spark. We believe that...