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Indie Retailing 101: How to Private Label Successfully


Private labeling your own successful product line is much simpler than you might think.

1. BRAND PRODUCTS THAT SELL OR CAN DRIVE OTHER SALES

  • Identify which consumables you sell through the most at your store.

  • Are RAW papers selling well? Order in your private label papers to replace the RAW SKUs to build your Cannabis brand.

  • Brand product that can be sold with other items or kitted (branded papers at $4.00 are an easy sell with a customer buying flower).

  • Marketing campaign comping up? Trying to build a store loyalty program? Try branded lighters, cones, or papers. If you buy your private label products from a reputable supplier, they should have the same or better quality than the brands you should be replacing them with

2. INVEST IN GOOD DESIGN

  • We all judge books by their covers much like we buy wine if the label looks good.

  • A good design & designer will make your brand jump off the product and into your consumer's hands.

  • Don't have a graphic designer on staff? Burning Tree has a network of world-class designers that can be plugged into your project and brand within hours.

3. MERCHANDISE, MERCHANDISE, MERCHANDISE

  • Group your private label products at cash for easy impulse purchases and upsells.

  • Located near the checkout means that budtenders can easily add them into larger basket orders and repeat customers

  • If you have multiple private label products, merchandise them together as they will look more compelling and noticeable as a group

Interested to Learn More?

sales@burningtree.co
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