Indie Retailing 101: How to Private Label Successfully
Private labeling your own successful product line is much simpler than you might think.
1. BRAND PRODUCTS THAT SELL OR CAN DRIVE OTHER SALES
Identify which consumables you sell through the most at your store.
Are RAW papers selling well? Order in your private label papers to replace the RAW SKUs to build your Cannabis brand.
Brand product that can be sold with other items or kitted (branded papers at $4.00 are an easy sell with a customer buying flower).
Marketing campaign comping up? Trying to build a store loyalty program? Try branded lighters, cones, or papers. If you buy your private label products from a reputable supplier, they should have the same or better quality than the brands you should be replacing them with
2. INVEST IN GOOD DESIGN
We all judge books by their covers much like we buy wine if the label looks good.
A good design & designer will make your brand jump off the product and into your consumer's hands.
Don't have a graphic designer on staff? Burning Tree has a network of world-class designers that can be plugged into your project and brand within hours.
3. MERCHANDISE, MERCHANDISE, MERCHANDISE
Group your private label products at cash for easy impulse purchases and upsells.
Located near the checkout means that budtenders can easily add them into larger basket orders and repeat customers
If you have multiple private label products, merchandise them together as they will look more compelling and noticeable as a group