Indie Retailing 101: The (inexpensive) Reach of Private Label Goods

Marketing is Expensive

CPC (cost-per-click) impressions for social media vary radically depending on the platform:
- Google Search = ~$2
- Facebook = ~$0.97
- Instagram = ~$3.50
- LinkedIn = ~$5.20
To engage with only 1000 people, you need to have a over $5,000 budget on LinkedIn (all prices in USD).

Most social media platforms still don't allow Cannabis marketing (FB & Insta being the largest offenders)
Age gates limit or prevent most of the other traditional advertising mediums like print, TV, billboards, etc
It is very hard to reach new consumers with your Cannabis brand

Most households own over 30 promotional items
Promotional products are kept an average of seven months
63% of people reported giving promotional products to someone else when they no longer had a use for it
A branded pen will make over 3000 impressions in its lifetime

What is the Toke Away?

Branded BIC Lighters (~$1.65) have over 3000 lights and many more impressions than that ($0.0005/light or impression)
Branded Rolling Papers (~$1.85) have over 40 papers/pack and many more impressions than that ($0.046/roll or impression)
Branded 510 Batteries (~$7.50 each) can be recharged over 300 times and assuming a x10 uses/charge translates into many impressions ($0025/use or impression)
Branded Grinders (~$8-9 each) can be used for years with potentially thousands of impressions.