Indie Retailing 101: 420 is Wrapped, Now What?
Looking Beyond Cannabis' High Holiday
With Cannabis' highest of holidays now over what can you do to leverage upcoming, non-Cannabis holidays, to further drive your retail sales?
1. Plan for Spring & Summer Holidays
May, June and July see the annual celebrations of Mother's Day, Father's Day, Canada Day, and Memorial Day & Independence Day in the US.
Beyond statutory holidays there are also lots of celebrations that you can market into: Graduation season in May, Pride events through June, and Wedding season starts in earnest once it warms up.
The next three months also start summer vacation planning and well deserved time off.
2. Kit Your Product
If you missed our post on product kitting, we encourage you to have a peek on the helpful information we provided.
Mother's Day would be great opportunity to package a few of your topicals from the Fall/Winter season (bath salts, CBD creams, etc.) with a few new vape options that can help Mom to rock a serious chill after brunch (pair with your private label 510 battery).
Father's Day could be a hit with a new one hitter for Dad along with your private label matches, and a giggly new flower strain.
3. Limited Release Drops
With low MOQs, paper and lighters are the perfect private label products to drop until they sell through.
Affiliate your brand with the culture and community created by events like Pride that run throughout June.
Custom lighters and papers can also be great swag for Cannabis-friendly weddings
What's the Toke Away?
PLAN - Spring and summer are full of holidays. Build your marketing around them.
KIT - What was once old can be new again. Package Cannabis and accessories in an easy way for customers as they look for gift ideas.
DROP - Add a few limited private label items that have low MOQs and low prices for celebrations like Pride and weddings.